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PILLAR 06

Social media, community management and social listening

The brand live: the calendar, the conversation it starts, and what gets said about you when you're not looking. Plus the PR and events that take it off the screen.

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When this pillar makes sense

  • You publish, but nobody answers comments or messages in time.
  • You don't know what is said about your brand outside your own accounts.
  • You work with influencers chosen by follower count, not real fit.
  • A social media crisis would find you without a protocol or a spokesperson.
  • Your events and activations don't connect with what happens online.

What's included

  1. Social media strategy and management

    What gets published, where, how often and why, with a calendar that is kept and measured.

  2. Community management

    Replies to comments and messages in brand voice within defined times, and escalation of cases that should not be handled in public.

  3. Social listening

    Monitoring what is said about your brand, your category and your competitors, turned into decisions and not just reports.

  4. Influencer marketing

    Selection by fit with your audience, not just reach, and campaigns with clear objectives and follow-up.

  5. PR, spokesperson work and crisis management

    Media relations, press release writing and distribution, and a crisis protocol prepared before you need it.

  6. Events and activations

    Brand event production and sponsorship activations connected to the online conversation.

How we run this pillar

  1. 15-minute diagnostic

    We review your accounts, your current community and what needs to change first.

  2. Scope and number in 48 hours

    A monthly retainer for continuous operation, or a project for specific campaigns, events or crises.

  3. Listen before publishing

    Initial social listening sets the tone, topics and risks before the calendar is built.

  4. Operation and reporting

    A weekly calendar, daily community replies and a monthly report on conversation and results.

Platforms

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • X (Twitter)

Who runs it

  • Jessica Becker

    Jessica Becker

    Digital community and content

    Community, copywriting, design and video

    Runs digital communities, copywriting, and graphic and video production, along with day-to-day project follow-through with the client.

    LinkedIn

FREQUENTLY ASKED

Questions about this pillar

What is social listening and how is it different from community management?

Community management answers what arrives in your accounts: comments and messages. Social listening monitors what is said about your brand, your category and your competitors everywhere, even where you are not mentioned directly. One handles your own conversation; the other tells you what conversation exists outside it.

How do you choose influencers?

By real fit with your audience and consistency with the brand, not just follower count. Every campaign has objectives and follow-up defined from the start.

Does it include PR and crisis management?

Yes. The pillar includes spokesperson work, press release writing and distribution, and a crisis management protocol prepared before you need it.

Who runs this pillar?

Jessica Becker runs digital communities, copywriting and client follow-through, supported by production and PR specialists from Cero7's network.

Related pillars

Start with 15 minutes

Tell us how your community looks today. You leave with a concrete next step, whether you hire us or not.

Book 15 min about this pillarI'd rather write first