Leads go cold before anyone answers
They arrive at 7pm on a Friday and get answered on Monday. By then they've already quoted with someone else.
07 — INTEGRATED MARKETING & BUSINESS
We build the machine. not just the campaign.
- Fixed scope and price
- Delivered pillar by pillar
- No account manager
Seven pillars that close the gap between what your marketing promises and what your operation can actually sustain. Hire one, or assemble them into a full system.
No forty-page proposal. You leave the first call with a scope and a number.
THE PROBLEM
The bottleneck isn't the idea. It's the execution.
Strategy is rarely what's missing. What's missing is someone to run it and leave it documented.
THE SEVEN PILLARS
Seven disciplines, one focus
Each pillar can be hired on its own or assembled with the rest. Open one to see what it covers.
Marketing execution
Senior direction plus the execution that holds it up: the plan, the budget, the media, and the weekly follow-through.Deliverables
- Fractional CMO / Head of Marketing
- Calendar planning, annual budget and spend control
- Go-to-market strategy and per-channel tactical plan
- Online and offline media planning and buying, partnerships and sponsorships
- Market intelligence: benchmarking, research and pricing
- KPIs, attribution models and executive dashboards
MONTHLY RETAINER
BookGraphic design & video
Identity that survives contact with reality, plus the material to apply it: it holds up equally in a 1080px ad, on packaging, and on a t-shirt.Deliverables
- Brand identity: naming, logo and visual system
- Graphic design for campaigns, social, point of sale and print
- Video editing: vertical cuts, paid creative and captions
- Brand refresh and creative direction for integrated campaigns
- Packaging and POP materials
3–6 WEEKS
BookBusiness & finance
The work that holds marketing up: what it costs, who does it, and whether it actually makes money.Deliverables
- P&L by business line or project
- Financial planning and budget control
- Org and team structure
- General administration: processes, vendors and contracts
- Project management for campaigns and launches
PROJECT OR RETAINER
BookDigital marketing & performance
Paid and measurement wired to each other, not two vendors who never speak.Deliverables
- Meta Ads, Google Ads, TikTok Ads and programmatic
- SEM and SEO: audit and multi-domain consolidation
- CAPI and server-side tracking that survives ad blockers
- Analytics: GA4, BigQuery and Looker Studio
- Creative and budget optimisation per channel
MONTHLY RETAINER
BookE-commerce & web development
Sites and stores that load fast, read mobile-first, and are instrumented to measure from day one.Deliverables
- Development and maintenance in WordPress/WooCommerce and Shopify
- Hands-on customisation in PHP and SQL
- UX/UI for sites and conversion funnels
- Speed and Core Web Vitals as an acceptance criterion
4–8 WEEKS
BookSocial media & community
The brand live: the calendar, the conversation it starts, and what gets said about you when you're not looking.Deliverables
- Social media strategy and management
- Community management and social listening
- Influencer marketing campaigns
- PR, spokesperson work and crisis management
- Brand events and sponsorship activations
MONTHLY RETAINER
BookMarketing automation & CRM
The CRM actually configured, and flows that run on their own — so follow-up doesn't depend on someone remembering.Deliverables
- CRM implementation and administration: Salesforce, HubSpot
- Email marketing and automated flows in Klaviyo
- Behavioural personalisation and segmentation
- Lead scoring, routing and automatic internal alerts
- Process automation with n8n and custom integrations
4–8 WEEK BUILD
Book
THE SEVEN PRINCIPLES
How we decide when a decision has to be made
Seven rules that cut across all seven pillars. When they conflict with a preference, the rule wins.
Clarity before noise
Data before assumptions
Consistency before isolated campaigns
Brand before discount
Customer before vanity metrics
System before effort
Outcome before aesthetics
HOW WE WORK
Three steps, no ceremony
Diagnostic call
Fifteen minutes. We look at what's broken, what already works, and whether this is even a problem we should be solving.
Scope and number
Within 48 hours you get a one-page document: what ships, on what dates, and what it costs. Fixed price, not hourly.
Execution with direct access
Shared channel, visible progress every week, documented handover at close. No account manager in the middle.
WHO EXECUTES
One person accountable, not an org chart
Erwin Farret
Founder and director
I run marketing and operations for companies that are already trading and need senior judgement without opening a full-time role. I work directly with the client team: no account manager, no intermediate layers, and with the documentation needed to run what we build without depending on me.
FREQUENTLY ASKED
What people ask before the call
How does Cero7 quote?
Fixed price against a defined scope, never hourly. After a 15-minute call you get a one-page document within 48 hours: what ships, on what dates, and what it costs. If the scope changes it gets re-quoted; the number does not move mid-engagement.
Can I hire a single pillar, or do I have to take all of them?
A single one. Each of the seven pillars is hired separately and stands on its own. They assemble when it makes sense — performance and CRM automation return more together than apart — but it is never a requirement.
What does the Business & finance pillar include?
P&L build and control by business line or project, financial planning and budget control, org and team structure design, general administration of processes, vendors and contracts, and project management for campaigns and launches.
Do you work per project or on a monthly retainer?
It depends on the pillar. Marketing execution, performance, and social media and community are monthly retainers because they need continuous operation. Graphic design, e-commerce and CRM automation are quoted per project with a delivery date. Business and finance works either way.
Who actually does the work?
Erwin Farret, directly. There is no account manager between you and whoever executes: the channel is shared, progress is visible every week, and the engagement closes with documentation so your team can run it without us.
Which countries do you work in?
Mexico, Latin America and the United States, remotely. The site and all communication run in Spanish and English, and offline media buying is operated in Mexico.
How quickly can we start?
The diagnostic call is 15 minutes and is usually booked the same day. The scope with pricing arrives within 48 hours. Execution starts on approval — delivery ranges from 4 weeks for an automation pilot to 12 weeks for a full implementation.
What tools do you work with?
Meta Ads, Google Ads and TikTok Ads for paid; GA4, BigQuery and Looker Studio for analytics; Klaviyo for email; HubSpot and Salesforce for CRM; n8n for process automation; WordPress/WooCommerce and Shopify for e-commerce. We work on the stack you already have before proposing a migration.
NEXT STEP
Start with a 15-minute call
Book straight into the calendar — or if you'd rather not pick a slot yet, leave your details and I'll reply within one business day.