Skip to content

PILLAR 02

Graphic design, branding and video editing for brands

Identity that survives contact with reality, and the material to apply it every week: campaigns, social, point of sale, packaging and vertical video.

Book 15 min about this pillarI'd rather write first

When this pillar makes sense

  • Every asset looks different because every vendor interprets the brand their own way.
  • You publish on social every week and design is always what holds up the calendar.
  • Your brand works in a slide deck, but not in a 1080px ad or on packaging.
  • You need vertical video for paid and nobody can edit at that pace.
  • The brand no longer represents what the company is today and needs a refresh.

What's included

  1. Brand identity

    Naming, logo and visual system — colour, type and grid — with decision criteria so anyone can apply it without reinterpreting it.

  2. Design for campaigns and social

    Assets for paid, social, point of sale and print, produced in batches that follow the publishing calendar.

  3. Video editing

    9:16 vertical cuts for Reels, TikTok and Shorts, paid creative variants with different hooks, and captions in English and Spanish.

  4. Brand refresh and repositioning

    Updating an existing brand without losing what your customers already recognise: what stays, what changes, and how to roll it out in stages.

  5. Creative direction for campaigns

    From concept to final production across integrated campaigns, with one creative line across every channel.

  6. Packaging and POP

    Packaging and point-of-sale material designed for the realities of print and display, not just the screen.

How we run this pillar

  1. 15-minute diagnostic

    We review what you have, where consistency breaks down and what needs solving first.

  2. Scope and number in 48 hours

    Identity as a project with a delivery date, or continuous production on a retainer with a defined monthly volume.

  3. System before assets

    Visual rules first, then production. Every new asset ships faster and more consistently as a result.

  4. Batch production

    Weekly or fortnightly deliveries aligned to the calendar, with templates so your team can repeat formats.

Formats

  • Reels
  • TikTok
  • YouTube Shorts
  • Paid creative
  • Print
  • Packaging
  • POP

Who runs it

  • Jessica Becker

    Jessica Becker

    Digital community and content

    Community, copywriting, design and video

    Runs digital communities, copywriting, and graphic and video production, along with day-to-day project follow-through with the client.

    LinkedIn

FREQUENTLY ASKED

Questions about this pillar

Do you only make the logo, or the whole brand system?

The whole system. A logo without colour, type and usage rules ends up interpreted differently by every vendor. We deliver the identity plus a short manual designed to actually be used by your team.

Can I hire only video editing for social?

Yes. Vertical video editing for Reels, TikTok and Shorts can be hired on a retainer with weekly batch deliveries, including captions and hook variants for paid.

How long does a brand identity project take?

An identity project runs 3 to 6 weeks depending on scope: whether it includes naming, how many applications, and whether packaging is involved. The date is fixed in the scope document.

Who runs this pillar?

Jessica Becker runs graphic and video production, copywriting and client follow-through, supported by design and video production specialists from Cero7's network.

Related pillars

Start with 15 minutes

Tell us what you have and what isn't working. You leave with a concrete next step, whether you hire us or not.

Book 15 min about this pillarI'd rather write first