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THE SEVEN PILLARS

Seven disciplines, one focus

Each pillar can be hired on its own or assembled with the rest. They all start the same way: a 15-minute call and a priced scope within 48 hours.

  1. Marketing execution

    Senior direction plus the execution that holds it up: the plan, the budget, the media, and the weekly follow-through.

    MONTHLY RETAINER

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  2. Graphic design & video

    Identity that survives contact with reality, plus the material to apply it: it holds up equally in a 1080px ad, on packaging, and on a t-shirt.

    3–6 WEEKS

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  3. Business & finance

    The work that holds marketing up: what it costs, who does it, and whether it actually makes money.

    PROJECT OR RETAINER

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  4. Digital marketing & performance

    Paid and measurement wired to each other, not two vendors who never speak.

    MONTHLY RETAINER

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  5. E-commerce & web development

    Sites and stores that load fast, read mobile-first, and are instrumented to measure from day one.

    4–8 WEEKS

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  6. Social media & community

    The brand live: the calendar, the conversation it starts, and what gets said about you when you're not looking.

    MONTHLY RETAINER

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  7. Automation, AI agents & CRM

    The CRM actually configured, flows that run on their own, and processes agentised with AI — so follow-up doesn't depend on someone remembering.

    4–8 WEEK BUILD

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A product from this pillar

WhatsApp AI Assistant

The part of this pillar you can buy as a product: an assistant that answers your WhatsApp around the clock, logs every case with a reference number and routes it to your team by email. Plans and prices published.

Meet the assistant

Your business

online

  • Customer: Hi, any appointments this Saturday morning?

  • Assistant: Hi Ana! Yes: 10:00 or 11:30. Which one should I hold?

  • Customer: 10:00 please 🙌

  • Assistant: Done, reference C-0418. I'll remind you on Friday.

THE SEVEN PRINCIPLES

How we decide when a decision has to be made

Seven rules that cut across all seven pillars. When they conflict with a preference, the rule wins.

  1. Clarity before noise

  2. Data before assumptions

  3. Consistency before isolated campaigns

  4. Brand before discount

  5. Customer before vanity metrics

  6. System before effort

  7. Outcome before aesthetics

Start with a 15-minute call

Book straight into the calendar — or if you'd rather not pick a slot yet, leave your details and I'll reply within one business day.

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