Leads go cold before anyone answers
They arrive at 7pm on a Friday and get answered on Monday. By then they've already quoted with someone else.
07 — INTEGRATED MARKETING & BUSINESS
We build the machine. not just the campaign.
- Fixed scope and price
- Delivered pillar by pillar
- No account manager
Seven pillars that close the gap between what your marketing promises and what your operation can actually sustain. Hire one, or assemble them into a full system.
No forty-page proposal. You leave the first call with a scope and a number.
THE PROBLEM
The bottleneck isn't the idea. It's the execution.
Strategy is rarely what's missing. What's missing is someone to run it and leave it documented.
THE SEVEN PILLARS
Seven disciplines, one focus
Each pillar can be hired on its own or assembled with the rest. Open one to see what it covers.
Marketing execution
Senior direction plus the execution that holds it up: the plan, the budget, the media, and the weekly follow-through.Deliverables
- Fractional CMO / Head of Marketing
- Calendar planning, annual budget and spend control
- Go-to-market strategy and per-channel tactical plan
- Online and offline media planning and buying, partnerships and sponsorships
- Market intelligence: benchmarking, research and pricing
- KPIs, attribution models and executive dashboards
Graphic design & video
Identity that survives contact with reality, plus the material to apply it: it holds up equally in a 1080px ad, on packaging, and on a t-shirt.Deliverables
- Brand identity: naming, logo and visual system
- Graphic design for campaigns, social, point of sale and print
- Video editing: vertical cuts, paid creative and captions
- Brand refresh and creative direction for integrated campaigns
- Packaging and POP materials
Business & finance
The work that holds marketing up: what it costs, who does it, and whether it actually makes money.Deliverables
- P&L by business line or project
- Financial planning and budget control
- Org and team structure
- General administration: processes, vendors and contracts
- Project management for campaigns and launches
Digital marketing & performance
Paid and measurement wired to each other, not two vendors who never speak.Deliverables
- Meta Ads, Google Ads, TikTok Ads and programmatic
- SEM and SEO: audit and multi-domain consolidation
- CAPI and server-side tracking that survives ad blockers
- Analytics: GA4, BigQuery and Looker Studio
- Creative and budget optimisation per channel
E-commerce & web development
Sites and stores that load fast, read mobile-first, and are instrumented to measure from day one.Deliverables
- Development and maintenance in WordPress/WooCommerce and Shopify
- Hands-on customisation in PHP and SQL
- UX/UI for sites and conversion funnels
- Speed and Core Web Vitals as an acceptance criterion
Social media & community
The brand live: the calendar, the conversation it starts, and what gets said about you when you're not looking.Deliverables
- Social media strategy and management
- Community management and social listening
- Influencer marketing campaigns
- PR, spokesperson work and crisis management
- Brand events and sponsorship activations
Automation, AI agents & CRM
The CRM actually configured, flows that run on their own, and processes agentised with AI — so follow-up doesn't depend on someone remembering.Deliverables
- CRM implementation and administration: Salesforce, HubSpot
- Email marketing and automated flows in Klaviyo
- Process agentisation with LLMs: agents that answer, qualify and escalate, with a defined human handoff
- AI-assisted development for internal tools and custom automations
- Behavioural personalisation and segmentation, lead scoring and routing
- Process automation with n8n and custom integrations
Product · WhatsApp AI Assistant
Your WhatsApp, answered in seconds. Around the clock.
An AI assistant that replies to your customers on the number they already use, logs every case with a reference number and hands it to the right person on your team. Your customers download nothing.
- Answers 24/7, every conversation at once
- Every case with a reference, history and owner
- From $670 USD a month plus VAT
Your business
online
Customer: Hi, any appointments this Saturday morning?
Assistant: Hi Ana! Yes: 10:00 or 11:30. Which one should I hold?
Customer: 10:00 please 🙌
Assistant: Done, reference C-0418. I'll remind you on Friday.
THE SEVEN PRINCIPLES
How we decide when a decision has to be made
Seven rules that cut across all seven pillars. When they conflict with a preference, the rule wins.
Clarity before noise
Data before assumptions
Consistency before isolated campaigns
Brand before discount
Customer before vanity metrics
System before effort
Outcome before aesthetics
HOW WE WORK
Three steps, no ceremony
Diagnostic call
Fifteen minutes. We look at what's broken, what already works, and whether this is even a problem we should be solving.
Scope and number
Within 48 hours you get a one-page document: what ships, on what dates, and what it costs. Fixed price, not hourly.
Execution with direct access
Shared channel, visible progress every week, documented handover at close. No account manager in the middle.
WHO EXECUTES
A team with names, not an anonymous org chart
Three people directly accountable, plus a network of specialists executing under our supervision and method. You know who does your work and who you talk to.
Erwin Farret
Founder and director
Strategy, performance and AI agentisation
I run the strategy and the client relationship, and personally build the AI process agentisation and LLM-assisted development. Marketing and operations for companies already trading that need senior judgement without opening a full-time role.
LinkedIn
Jessica Becker
Digital community and content
Community, copywriting, design and video
Runs digital communities, copywriting, and graphic and video production, along with day-to-day project follow-through with the client.
LinkedIn
Tania Díaz
Operations, automation and business management
Project management, automation and P&L
Project manager and automation specialist. Also holds the business management side: P&L, resource control and corporate matters.
LinkedIn
Extended network
More than 20 specialists in their own fields who support or run full projects, always under our supervision and method. We scale without over-hiring or dropping the standard.
Blog
What we learn by doing
Articles from the Cero7 team on marketing, performance, AI automation and business, written by the people who do the work. Published in Spanish.
Read the blogFREQUENTLY ASKED
What people ask before the call
How does Cero7 quote?
Fixed price against a defined scope, never hourly. After a 15-minute call you get a one-page document within 48 hours: what ships, on what dates, and what it costs. If the scope changes it gets re-quoted; the number does not move mid-engagement.
Can I hire a single pillar, or do I have to take all of them?
A single one. Each of the seven pillars is hired separately and stands on its own. They assemble when it makes sense — performance and CRM automation return more together than apart — but it is never a requirement.
What does the Business & finance pillar include?
P&L build and control by business line or project, financial planning and budget control, org and team structure design, general administration of processes, vendors and contracts, and project management for campaigns and launches.
What exactly do you do with artificial intelligence?
Two concrete things. First, process agentisation: agents built on your knowledge base that answer, qualify and escalate, with explicit rules for when they stop answering and hand the conversation to a person. Second, LLM-assisted development to build internal tools and custom automations in a fraction of the time. Erwin Farret executes this directly; it is not subcontracted.
Do you work per project or on a monthly retainer?
It depends on the pillar. Marketing execution, performance, and social media and community are monthly retainers because they need continuous operation. Graphic design, e-commerce and CRM automation are quoted per project with a delivery date. Business and finance works either way.
Who actually does the work?
Three people directly accountable, with no account manager in between. Erwin Farret runs strategy, performance and AI agentisation. Jessica Becker runs digital communities, copywriting and graphic and video production. Tania Díaz runs project management, automation and business management: P&L, resources and corporate matters. Behind them is a network of more than 20 specialists in SEM, SEO, development and WordPress who support or run full projects, always under our supervision.
Are you a large agency or a small team?
A core of three named people with direct accountability, plus a network of more than 20 specialists activated per project. That means you always talk to whoever decides, while still covering SEM, SEO, development, WordPress, design and video production without subcontracting blind: the network works to our method and under our supervision.
Which countries do you work in?
Mexico, Latin America and the United States, remotely. The site and all communication run in Spanish and English, and offline media buying is operated in Mexico.
How quickly can we start?
The diagnostic call is 15 minutes and is usually booked the same day. The scope with pricing arrives within 48 hours. Execution starts on approval — delivery ranges from 4 weeks for an automation pilot to 12 weeks for a full implementation.
What tools do you work with?
Meta Ads, Google Ads and TikTok Ads for paid; GA4, BigQuery and Looker Studio for analytics; Klaviyo for email; HubSpot and Salesforce for CRM; n8n for process automation; WordPress/WooCommerce and Shopify for e-commerce. We work on the stack you already have before proposing a migration.
NEXT STEP
Start with a 15-minute call
Book straight into the calendar — or if you'd rather not pick a slot yet, leave your details and I'll reply within one business day.